Nice to e-meet you!

I’m a marketing strategist, and researcher focused on helping brands grow. With a decade-long career spanning brand building, research, and public speaking, I specialize in turning insights into impact. I bridging the science of marketing with the art of creativity to translate evidence-based industry research into actionable strategies for brands.

As Head of Advisory at WARC, I lead a marketing effectiveness consultancy, working with brands like Spotify, TikTok, Amazon, LinkedIn, Coca-Cola, and Mondelez to translate industry research into actionable strategies. Beyond WARC, I’ve helped businesses craft compelling brand identities, develop creative campaigns, and navigate the evolving marketing landscape.

Let’s connect—I love chatting about all things brand.

Published research:

TikTok & WARC. Unlocking business impact through cultural and personal relevance

Business Insider feature: How TikTok is at the Epicenter of Driving Brand Growth

LinkedIn & WARC & Stein IAS. Unifying brand to demand: unlocking sustainable growth in B2B

Amazon & WARC. Next wave measurement: Marketing mix modeling in the age of retail media.

Spotify & WARC. Sonic boom: How digital audio can help Retail and CPG brands win the path to purchase

Speaking appearances:

Cannes Lions Festival of Creativity, ANA Masters of Marketing, Reuters Strategic Marketing, Money 20/20, International Advertising Association B2B Summit, Contagious Live, Mondelez USA Annual Brand Summit