Nice to e-meet you!

I think about marketing a lot. Sometimes brands buy those thoughts.

I'm a brand advisor and marketing effectiveness expert helping marketers stay ahead of the curve in our complex industry.

I decode emerging signals across culture, consumer behavior, media, technology, and commerce, and translate them into practical guidance for marketers.

I’ve been trusted by leading brands across the globe including Amazon, Coca-Cola, Spotify, TikTok, Mondelez, LinkedIn, and more.

I currently lead advisory and thought leadership initiatives across LIONS (including Cannes Lions, WARC, Effie, and Contagious), developing forward-thinking industry research. My work has been featured in industry publications, recognized in award-winning research programs, and used for decision-making by senior marketers across the globe.