mIQroTech

My Role: Director of Brand Development and Marketing

Industry: Energy, Tech

Pipelines have a dangerous leaking problem. mIQrotech has a solution. Using smart sensors and artificial intelligence, mIQrotech's pipeline monitoring solution can predict and prevent disastrous pipeline leaks before they happen. This tech “minicorn” is on a mission to make this world a safer, cleaner place to live.

The Challenge:

As a booming startup, mIQrotech’s technology showed incredible potential, but its brand wasn’t making much of an impact. They had a team of expert engineers and a great idea, but no brand presence or targeted strategy for growth and visibility. I needed to build a brand that would establish mIQrotech as an industry leader, and execute a marketing strategy that would give them a strong start on the market.

The Solution:

In my first year of working at mIQrotech, I took the company through a three-phase strategy to craft a credible brand identity, elevate brand awareness, and reach and convert customers through digital marketing. From launching a new website to leveraging digital marketing channels to securing press placements, I’ve significantly expanded mIQrotech’s digital footprint and established the company as a leading startup in its industry.

Here’s what the CEO had to say about my performance:

“Working with Ms. Gresh in her role as mIQroTech’s Director of Brand Development and Marketing has been nothing short of incredible. She is professional, timely, and a dream to work with. After seeing some of her earlier development work with our firm, we chose to give her a larger budget for a major brand overhaul. Hundreds of thousands of dollars directly at her disposal; Enough to make most “bosses” nervous. Not only did she meet all of her deadlines with the projects she put forward, but she well exceeded expectations by a massive margin.

Nowadays, marketing “professionals” are a dime-a-dozen. Alexis is worth all of your dimes, and then some! I would bet on her any day of the week.”
-Meade Lewis, CEO of mIQrotech

The Results:

Built the brand identity from the ground up, resulting in a clear and effective brand (including all elements including strategy, design, messaging, website, and all brand assets etc.)
Increased site traffic by 400% through SEO, social media campaigns, content marketing, and public relations efforts.
Optimized landing pages through A/B testing, resulting in conversion rates averaging 22.5%.
Decreased website bounce rate by 19.78% through optimized messaging and improved UX.
Implemented replicable processes that increased volume of evergreen content and reduced the cost of content development.
Garnered attention from industry leaders like Forbes and Chevron and high-value clientele that enabled opportunities for strategic partnerships and further growth.