Peapod

My Role: Copywriter

Industry: E-Grocery

Schlepping groceries around the city is a pain. But it’s not your only option. Peapod is a national online grocery delivery service that wanted to edge out the competition and establish themselves as the best way to get your Apples delivered in the Big Apple.

The Challenge:

Advertise Peapod in one of its key markets to an audience that encounters thousands of ads per day. Create a positive brand touchpoint that entertains and delights rather than annoys.

The Solution:

A New York City Subway Station takeover using quick, quippy ads that highlight the value of Peapod’s delivery service to busy New Yorkers.