Sheetz

My Role: Creative Consultant

Industry: Consumer Goods, Grocery

Stopping for gas can be a hassle. But when your gas station is also your favorite food supplier, it makes the stop a little more shweet. Sheetz is an east coast chain of gas stations/convenience stores with a cult following due to their made-to-order food and snappy branding.

What’s Sheetz new soda like? It’s a party in your mouth. Literally. It’s actually such a cool party your taste buds have come to life and started kicking it like they’re at a party with Andy Warhol. This ad for Sheetz new soda brand

The Challenge:

Sheetz was launching their own line of sodas. But how do you stand out when your new product is on the shelf next to Coca Cola and Mountain Dew? The company needed an attention-grabbing way to introduce their new soda line to their customers.

The Solution:

What’s Sheetz new soda like? It’s a party in your mouth. Literally. It’s actually such a cool party your taste buds have come to life and started kicking it Andy-Warhol-style. I was a contracted creative consultant for this launch campaign, helping to give it its signature style and eye-catching visuals.